If you are an investor who is looking for a one-stop shop solution in setting up your business from the beginning, we have the right team to take care of it. Or should you, perhaps, need us to cover only few elements of the process we have experience in working with 3rd parties in tailor-made scope, all for the purpose of delivering the best solution for you.
We begin the journey from your vision:
How do you see your gym space designed once it’s built, how does the club operations run, what services/products you offer to the market, are some of the questions we ask and help you answer.
Our process continues with market research while the rest of the steps are described below.
We define and identify areas within the city limits at the beginning of the process. We will use available and relevant data in this process. If you have already selected a location, we will conduct our analysis on it which include catchment area analysis, directional positioning, potential market reach and market size, building and unit layout analysis, as well as other important elements during this process.
We conduct a demography data and disposable income analysis in this step. We set few “persona” models around the potential concept. With all characteristics this might be your potential target market.
Crucial step in the development process, fitness club concept idea represents the cornerstone of the new club. In line with your vision, completed location and market analysis this step has 24 complex elements that will define what services, areas and facilities will your club have. Number of employees with their designation outlining their job tasks is part of this process as well.
Fitness Club Financial planning in order to assure the investment is sound, is what we do in this step. We create for you all CAPEX and OPEX elements definition during this process. The pricing structure for primary and secondary income, revenue build up over 5 years span, budgets setting, operating cost analysis, salaries and commission model, operating expenses prediction are just few elements we incorporate into the model which will lead to the outcomes in form of bottom lines, operations breakeven and other important outcomes, including the expected ROI.
In this process our creative director and his team will work on defining the brand personality. Creating the logo, typography definition, colour pallet, brand design applications, are just few of the elements included in this process. Once the process is completed you will receive a brand guide that can be applied to any online and offline marketing platform.
Our interior designers and architects are experienced in the Fitness industry and understand the importance of “built for purpose” fitness facility. Depending on the pr Brand colour, style and concept are dictating the interior design directions therefore this process will start after these have been completed. We will provide with mood images and concept drawings to define the direction of the design. Facility layout with zoning, space allocation and preliminary schematics, is the next phase to which the design details will be applied. At the end of this process, we provide detailed architectural drawings, including MEP and BOQ, for your bespoke Fitness Club.
Finding a reliable civil contractor is a long and important process. Our experience in building more than 20 fitness clubs is giving us confidence in choosing the right partner for this job. No cutting corners, using reliable and longlasting materials is crucial to avoid issues later on. We invite companies to tender their proposal and together with you we choose the right partner for this part of the project. Specialized equipment, technology, furniture and other suppliers will be invited separately to submit their proposals for the project. Once again, together with you, we will review, analyze and decide who to assign the project to.
Overseeing the project is probably equally important as preparing the project. Our experienced project manager will assure not only that the project goes as planned and the construction is delivered in highest possible standards but that the project gets delivered according to the timeline previously committed to.
Led by organization structure, employee profiling and job description we help in candidate sourcing, interview process and in selecting the right employee for your facility.
Once the onboarding process is completed, we support you with initial training for all employees which includes JD, KPIs, SOPs related training. We also work with you to prepare all necessary documents and fulfill the requirements to be ready for facility opening.
The experience in working with many Fitness Startups has helped us to identify crucial marketing components for any new brand. The creation, planning and execution of marketing strategies are aimed to give voice to your brand and to elevate it out of the saturated marketing playground where every brand is competing for the client`s attention. Our digital marketing team has decades of experience in working with startups to help them in this process.
Once the club is ready-to-operate, we operate the club/studio with you for minimum of 3 months, guiding you in process of operations and supporting the process with strategy execution, ongoing employee training/education or whatever is necessary to reach the goals that we have set together at the beginning of this process.
FITNESS BUSINESS IMPROVEMENT
When your business is not performing according to your expectations, when your bottom line is not satisfactory, we initiate the process of business screening to understand your business operations and pinpoint the issues. This helps us to determine the shortfalls and discrepancies between your expectations and the actual outcomes. Tailor-made and solution-based approach to any type of Fitness Business allows us to give the best to you, client in need.
CURRENT BUSINESS MODEL IMPROVEMENT or YOUR BUSINESS RE-ORGANIZATION
FITNESS FACILITY UPGRADE
REVENUE IMPROVEMENT
SERVICE AND PRODUCT OFFER ADDITION
FITNESS CLUB OPERATIONS IMPROVEMENT
With well organized Fitness club operations, adequate organization structure, meaningful tasks distribution and some other elements of the operations, the efficiency of your team and overall club operations can be improved significantly.
ORGANIZATION STRUCTURE, JOB DESCRIPTIONS, STANDARD OPERATING PROCEDURES
Every organization works efficiently if their parts work in sync. This is the task we take on us when we are helping you to improve the efficiency of your Fitness Club departments. By arranging and organizing the overall work followed by task distribution is what we focus on in this stage.
EMPLOYEE TRAINING AND EDUCATION
An ongoing training and upskilling your employees are considered to be a privilege of large companies and systems. Now, with our tailor-made courses we can create any type of up-skill training for your staff: customer service, membership sales, personal training sales, phone script, or any other specific requirement you might have.
LEADERSHIP AND MANAGEMENT TRAINING
One size does not fit all. With well-suited management level training we create future leaders within your organization. This especially becomes relevant when you are planning to grow your organization and you are planning to give opportunity to your team members to raise to the occasion and step-up within the organization structure to higher levels. Carefully chosen topics, workshops and relevant content with motivating education environment is what we setup in order to get the best out of your employees.