LET’S GO GYM - ABU DHABI, UAE
We helped the expansion of the brand from 2 to 5 branches within a span of 12 months. Extended the service offering with BJJ, Boxing and Muay Thai program. Created new pricing strategy with new Organization structure and Job Descriptions. Incorporated centralized membership management software technology for easy and efficient revenue and cost control. The activities resulted with the increase of revenue at 10% and EBITDA at 2% year on year.
ENERGY PLUS – AL AIN and ABU DHABI, UAE
Aimed to expand the portfolio from 2 to 4 branches, simultaneously setting up and creating targeted organization structure to support such a growth within 12 months. Added, female only fitness facility in Al Ain and Luxury Fitness Facility in Abu Dhabi.
Abu Dhabi, UAE branch – A luxury, high-end facility with integrated technology throughout the entire facility. Special concept born out of the latest Global Fitness trends and market gap in United Arab Emirates. We have worked on this project alongside the 3rd party interior designer bringing our expertise and resources to source and create bespoke specialized equipment and exercise technology that supports the concept. Multiple integrations with complex data and business KPI tracking were created to make this project unique not only by the looks but by the services provided as well. Key achievement: operational breakeven after 3 months of operations.
TROON FIT – DUBAI, UAE
Subcontracted for financial model creation supplemented with market research, competitive analyses, concept creation with full service and pricing strategy. Club has been featured in the local magazine in the article titled: “Coolest new gyms in Dubai”. Part of Golf Club, Troon Fit offer both inclusive and exclusive types of memberships.
UFC GYM – ABU DHABI, UAE
The project goal was to create transformation of already existing club to full serviced UFC GYM facility according to global standards and requirements. We have analyzed the facility, prepared exercise areas zoning, equipment selection and layout according to the list of services UFC GYM model has. Layout model was accepted by the client after 2 minor modification.
METROFITT – DUBAI and ABU DHABI, UAE
Low cost – high value Fitness Club chain which has Personal Training as specialized services offering to it`s members. The project goal was to analyze current Personal Training business model, propose changes aiming to improve revenue from Personal Training services. Conceptualized and tailor-made member induction system for Personal Training purposes. Expanded the service offering by introducing Semi-Private Personal Training services with pricing structure, sales script and roll-out plan. Helped in hiring new Personal Trainers profiled to deliver both Private and Semi-Private Personal Training services.
R8 – TEHRAN, IRAN
For a new entrant to the market we have created a concept for a full serviced gym facility with membership pricing strategy, salary and commission structure, standard operating procedures and pre-sales strategy. The club has made a great impact by introducing new exercise models in form of Group Fitness classes on Queenax, TRX and Crossfit like classes.
Raise Fitness and Wellness
Market study, Target market definition and Concept development were the elements we have done for this amazing project in Jumeirah Island community club in Dubai, UAE. Equipment layout, technology advice and guideline on smooth integration into the operations were also parts of our scope. Aside from analyzing the P&L component we heave helped in developing full revenue and expense structure to assure the business will be profitable at the end.
Virago Fitness (Ladies Only Club) - UAE
Full Financial business model development, that was a result of market study and concept idea development was our contribution to this startup project. Predicting all revenue and expense lines with detailed build up helped to show the partners on their project their profitability margins and ROI on their investment. In addition, construction phase assistance, recruitment and pre-sales setup made this project lift of the ground quickly. Monthly support for this project till today, assure that our continues influence will create long lasting results.